DIRECTOR OF MARKETING - KGNS

Company: Gray Television
Location: Laredo
Posted on: November 17, 2023

Job Description:

About Gray Television: Gray Television is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households. - We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business. About KGNS: KGNS TV's market dominance begins with a prime offering of NBC, CBS, ABC, CW, and Telemundo affiliations; and a delivery of daily newscasts across multiple broadcasts and digital streams including desktop and mobile. KGNS TV, the area's leading news broadcaster is located in the Laredo, Texas Metropolitan area and serves a combined population of over 790,000 (seven hundred ninety thousand) on the South Texas and US/Mexico border. The area consisting of Webb, Zapata, Dimmit, LaSalle, Maverick, Zavala, Frio, Duval, and Jim Hogg counties; and Nuevo Laredo, Tamaulipas, Mexico is geographically poised for success between two nations. A thriving and dynamic area for all things news, the Laredo Metro area houses a diverse economy that is often immune to economic anomalies experienced by the rest of the country. Touted the number 1 (one) inland port on the US/Mexico border and diverse in her economy, whether it be ranching, agriculture, international trade, healthcare, education, retail, manufacturing or oil/gas, Laredo and our sister cities offer a wide range of industries to foster a consistently healthy economy. Laredo's population is a diverse blend of ethnicities with a median age of 27 (twenty-seven). Her young and vibrant energy lends itself to a history that entertains, a wide array of eateries and a cultural immersion in a unique experience that can only be held by the romance of this U.S. / Mexico border culture. Home to many successful broadcasters, KGNS TV has a reputation for preparing reporters, producers, and anchors for their next move, which includes moves to larger metro markets. On the sales and marketing side, training in integrated marketing techniques is one of the reasons our team continues to thrive. The KGNS TV family is one where integrity, ethics, and personal growth are fostered. After all, it's always sunny in Laredo, Texas. Job Summary/Description: The Marketing Director is KGNS's top creative consultant for exceeding client expectations and managing the station's marketing initiatives. The position serves as the primary leader in developing and executing the station's marketing strategy to drive ratings growth. An innovative, strategic, and creative thinker capable of promoting the image of our brands while preserving and honoring the uniqueness of our South Texas culture and community. The Marketing Director is also responsible for overseeing a group of producers, as well as working directly with sales managers, account executives, and clients to complete commercial and station projects. The Marketing Director works closely with the News Director and News Leadership to lead from strategy to execution of effective promotions. Duties/Responsibilities will include (but not be limited to): - Work closely with General Manager and other department heads to manage and execute initiatives to enhance the station's internal and external image.- Manage Community Calendar.- Work with sales managers to enhance presentations and promotional opportunities.- Collaborate with News Director on strategy for image and topical marketing messages.- Assist in commercial production.- Assist in the creation of contests/promotions.- Create and manage multimedia messages (radio, cable, outdoor, and social) during promotional periods for station.- Creating and managing promotional collateral to lead our community affairs and outreach efforts.- Manage and assign local commercial and promotional production projects to the creative producers.- Other responsibilities as needed.- Direct all social media initiatives working with news to identify daily opportunities to reach target audiences. Qualifications/Requirements: - English dominant a must- bilingual (English/Spanish) preferred.- Excellent Leader.- Strong writer.- Good communicator.- Excellent organizational skills.- Bachelor's Degree in marketing preferred.- 2 years experience in brand marketing.- Prior media and social media marketing experience. - Mastery of computer and software technology.- Proficiency in graphic design and digital video editing preferred. Interested applicants may go to -, you may type in the job title, station call letters, or click on -"apply now", upload your resume, cover letter, and references (Current employees who are interested in this position can apply through the -Gray-TV UltiPro self-service portal) KGNS-TV/Gray Television, Inc. is a drug-free company Additional Info: - Gray Television provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Gray Television complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.Gray Television expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray's employees to perform their job duties may result in discipline up to and including discharge. Gray Television encourages all new employees to be fully vaccinated against the coronavirus virus prior to or by the first workday. -

Keywords: Gray Television, Laredo , DIRECTOR OF MARKETING - KGNS, Advertising , Laredo, Texas