DIRECTOR OF MARKETING - KGNS
Company: Gray Television
Location: Laredo
Posted on: November 17, 2023
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Job Description:
About Gray Television: Gray Television is a leading media
company that owns and operates high-quality stations in 113
television markets that collectively reach 36 percent of US
television households. - We constantly strive for excellence.
Through upgrading to the latest technology and seeking new ways to
stay on top in our markets, we focus on training and development of
the best and brightest employees in the business. About KGNS: KGNS
TV's market dominance begins with a prime offering of NBC, CBS,
ABC, CW, and Telemundo affiliations; and a delivery of daily
newscasts across multiple broadcasts and digital streams including
desktop and mobile. KGNS TV, the area's leading news broadcaster is
located in the Laredo, Texas Metropolitan area and serves a
combined population of over 790,000 (seven hundred ninety thousand)
on the South Texas and US/Mexico border. The area consisting of
Webb, Zapata, Dimmit, LaSalle, Maverick, Zavala, Frio, Duval, and
Jim Hogg counties; and Nuevo Laredo, Tamaulipas, Mexico is
geographically poised for success between two nations. A thriving
and dynamic area for all things news, the Laredo Metro area houses
a diverse economy that is often immune to economic anomalies
experienced by the rest of the country. Touted the number 1 (one)
inland port on the US/Mexico border and diverse in her economy,
whether it be ranching, agriculture, international trade,
healthcare, education, retail, manufacturing or oil/gas, Laredo and
our sister cities offer a wide range of industries to foster a
consistently healthy economy. Laredo's population is a diverse
blend of ethnicities with a median age of 27 (twenty-seven). Her
young and vibrant energy lends itself to a history that entertains,
a wide array of eateries and a cultural immersion in a unique
experience that can only be held by the romance of this U.S. /
Mexico border culture. Home to many successful broadcasters, KGNS
TV has a reputation for preparing reporters, producers, and anchors
for their next move, which includes moves to larger metro markets.
On the sales and marketing side, training in integrated marketing
techniques is one of the reasons our team continues to thrive. The
KGNS TV family is one where integrity, ethics, and personal growth
are fostered. After all, it's always sunny in Laredo, Texas. Job
Summary/Description: The Marketing Director is KGNS's top creative
consultant for exceeding client expectations and managing the
station's marketing initiatives. The position serves as the primary
leader in developing and executing the station's marketing strategy
to drive ratings growth. An innovative, strategic, and creative
thinker capable of promoting the image of our brands while
preserving and honoring the uniqueness of our South Texas culture
and community. The Marketing Director is also responsible for
overseeing a group of producers, as well as working directly with
sales managers, account executives, and clients to complete
commercial and station projects. The Marketing Director works
closely with the News Director and News Leadership to lead from
strategy to execution of effective promotions.
Duties/Responsibilities will include (but not be limited to): -
Work closely with General Manager and other department heads to
manage and execute initiatives to enhance the station's internal
and external image.- Manage Community Calendar.- Work with sales
managers to enhance presentations and promotional opportunities.-
Collaborate with News Director on strategy for image and topical
marketing messages.- Assist in commercial production.- Assist in
the creation of contests/promotions.- Create and manage multimedia
messages (radio, cable, outdoor, and social) during promotional
periods for station.- Creating and managing promotional collateral
to lead our community affairs and outreach efforts.- Manage and
assign local commercial and promotional production projects to the
creative producers.- Other responsibilities as needed.- Direct all
social media initiatives working with news to identify daily
opportunities to reach target audiences.
Qualifications/Requirements: - English dominant a must- bilingual
(English/Spanish) preferred.- Excellent Leader.- Strong writer.-
Good communicator.- Excellent organizational skills.- Bachelor's
Degree in marketing preferred.- 2 years experience in brand
marketing.- Prior media and social media marketing experience. -
Mastery of computer and software technology.- Proficiency in
graphic design and digital video editing preferred. Interested
applicants may go to -, you may type in the job title, station call
letters, or click on -"apply now", upload your resume, cover
letter, and references (Current employees who are interested in
this position can apply through the -Gray-TV UltiPro self-service
portal) KGNS-TV/Gray Television, Inc. is a drug-free company
Additional Info: - Gray Television provides equal employment
opportunities (EEO) to all employees and applicants for employment
without regard to race, color, religion, sex, national origin, age,
disability or genetics. In addition to federal law requirements,
Gray Television complies with applicable state and local laws
governing nondiscrimination in employment in every location in
which the company has facilities. This policy applies to all terms
and conditions of employment, including recruiting, hiring,
placement, promotion, termination, layoff, recall, transfer, leaves
of absence, compensation and training.Gray Television expressly
prohibits any form of workplace harassment based on race, color,
religion, gender, sexual orientation, gender identity or
expression, national origin, age, genetic information, disability,
or veteran status. Improper interference with the ability of Gray's
employees to perform their job duties may result in discipline up
to and including discharge. Gray Television encourages all new
employees to be fully vaccinated against the coronavirus virus
prior to or by the first workday. -
Keywords: Gray Television, Laredo , DIRECTOR OF MARKETING - KGNS, Advertising , Laredo, Texas
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